Course: English in the Media

Topic outline

English in the Media

Instructor: Chuah Kee Man

Course Synopsis

This course explores various texts taken from media materials such as newspapers/online news, magazines and advertisements or brochures. This course looks at the language forms and structures of these texts and also the different writing styles. In addition, this course raises awareness of cultural and current issues pertaining to society concerns as a whole that may be embedded in the context. This is to assist students to understand various writing styles that will facilitate them in building their language knowledge and skills in English.

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Unit 1: Introduction to Media and Language
In this unit, you will be introduced to authentic texts from various reading sources and the basic language aspects of the texts.
In addition, you are exposed to the connection between texts and images.
- Notes & Reading Materials
- Learning Unit 1 File
- Introduction to ABC (YouTube) URL
- Self-Assessments
- Quiz 1
Unit 2: Advertisements
In this unit, you will learn the functions of advertisements. It will also cover the basic principles of advertising language and the specific techniques that may be employed to convince consumers, especially in terms of language use.
- Notes & Reading Materials
- Notes & Reading Materials
- Learning Unit 2 File
Unit 3: Magazines
In this unit, you will learn the differences and similarities of articles and features. It will also learn how to decide the layout and catchy titles and subheading that attract readers to read besides learning the language features of a magazine/ feature article. Ultimately, you will learn how to write a feature article.
- Notes & Reading Materials
- Learning Unit 3 File
Unit 4: Newspapers
In this unit, you will learn various sections in the newspaper and analyze the language used in newspaper reported. Also, you will learn how information received are rephrased or presented as reported speech.
- Notes & Reading Materials
- Learning Unit 4 File
Unit 5: Letters to the Editor
In this unit, you will express agreement or disagreement on various issues, distinguish fact from opinion, identify the newspapers’ views on various issues and express their opinions and views by writing a letter to the editor.
- Notes & Reading Materials
- Learning Unit 5 File
- Letters to the Editor Practice Guide File

Topic outline

English in the Media

Unit 1: Introduction to Media and Language

Unit 2: Advertisements

Unit 3: Magazines

Unit 4: Newspapers

Unit 5: Letters to the Editor

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